Online outdoor clothing store saw 17.9
ROAS with verified blended CPA of $8.23

BACKGROUND

An outdoor apparel company specializing in equipment for climbing, skiing and mountain sports was interested in developing special promotions and always-on programs that would both build brand awareness and also sell merchandise with a strong and demonstrable ROAS. We were able to deliver on both objectives due to our exclusive inventory partnerships and direct response background.

WHAT WE DID

  • Secured Private Connected TV Sponsorship of the 2018 Winter Olympics
  • Established brand’s consideration window and flighted display banner ads accordingly for optimal performance.
  • Deployed “Smart Pixel Technology” to ignore accidental clicks for improved retargeting

THE RESULTS

  • Blended Cost-Per-Acquisition (CPA) of $8.23
  • 17.9 Return on Ad Spend (ROAS).
  • Verified results from “Order ID” attribution methodology for increased transparency.

Key Achievements

Blended
Cost-Per-Acquisition (CPA) of

$8.23

17.9

Return on Ad Spend (ROAS)

Verified Results from “Order ID”

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