Online outdoor clothing store saw 17.9%
ROAS with verified blended CPA of $8.23

BACKGROUND

An outdoor apparel company specializing in equipment for climbing, skiing and mountain sports was interested in developing special promotions and always on programs that would both build brand awareness, but also sell merchandise with a strong and demonstrable ROAS. We were able to deliver on both objectives due to our exclusive inventory partnerships and direct response background.

WHAT WE DID

  • Secured Private Connected TV Sponsorship of the 2018 Winter Olympics
  • Established brand’s consideration window and flighted display banner ads accordingly for optimal performance.
  • Deployed “Smart Pixel Technology” to ignore accidental clicks for improved retargeting

THE RESULTS

  • Blended Cost-Per-Acquisition (CPA) of $8.23
  • 17.9% Return on Ad Spend (ROAS).
  • Verified results from “Order ID” attribution methodology for increased transparency.

Key Achievements

Blended
Cost-Per-Acquisition (CPA) of

$8.23

17.9%

Return on Ad Spend (ROAS)

Verified Results from “Order ID”

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