Direct-to-consumer health and beauty brand
saw a 76% drop in cost-per-acquisition (CPA)
and a 12% increase in retention rates.

PROBLEM

Our client's main source of traffic was from affiliate networks, Facebook, and Instagram. Resulting in lower-quality traffic that was churning too fast and higher CPA's. However, with no diversification, they were beholden to these sources to maintain revenue. 

SOLUTION

To diversify traffic with the least amount of risk involved, we began by using dispositional marketing tactics to the current warm traffic that was being generated by affiliates and social traffic. We then built a look-alike audience off the current converting customers and a cold prospecting audience of customers who purchased anti-aging skin products in the past but have never been exposed to our client's brand. 

TACTICS USED

  • We launched dispositional marketing, targeting warm prospects with a custom sequential retargeting sequence to monetize current traffic better. 
  • We deployed “smart pixel” technology allowing us to build look-alike (LAL) audiences to increase prospecting capability.
  • Launched video banner campaigns across the top 1000 sites to increase reach outside of Facebook and Instagram.
  • Optimized campaigns through rigorous testing to find best fit for the client’s brand and overall ROAS.
  • We executed scalable and profitable ad campaigns to maximize sales.

THE RESULTS

  • 75% reduction in blended Cost-Per-Acquisition (CPA)
  • Increased retention rate 12%
  • Increase sales volume by 300%

Key Achievements

76%

reduction in blended
Cost-Per-Acquisition (CPA)

Increased
retention rate

12%

Increased sales
volume by

300%

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