Auto group achieves blended $63 cost per arrival across all dealerships.
With an ever-increasing number of customers "cutting the cord" as well as broadcast TV and radio allowing for very limited tracking capability, our client came to us looking for help in mitigating their risk while navigating these new channels. Their ultimate goal was to reduce their previously average CPA of between $250 - $500.
To extend reach beyond broadcast channels while making sure we are reaching the right customers. We mapped audiences of customers whom we knew were in the market for a new vehicle, actively looking for a car, or facing an expiring lease.
We were then able to slash our clients current CPA by utilizing our unprecedented access to deterministic data, and delivering high quality, messaging specific ads via TV, streaming radio, and display
WHAT WE DID
THE RESULTS - TIMELINE 30 DAYS
quarter over quarter