Auto group achieves blended $63 cost per arrival across all dealerships.

PROBLEM

With an ever-increasing number of customers "cutting the cord" as well as broadcast TV and radio allowing for very limited tracking capability, our client came to us looking for help in mitigating their risk while navigating these new channels. Their ultimate goal was to reduce their previously average CPA of between $250 - $500.  

SOLUTION

To extend reach beyond broadcast channels while making sure we are reaching the right customers. We mapped audiences of customers whom we knew were in the market for a new vehicle, actively looking for a car, or facing an expiring lease.

We were then able to slash our clients current CPA by utilizing our unprecedented access to deterministic data, and delivering high quality, messaging specific ads via TV, streaming radio, and display

WHAT WE DID

  • Architected a customer journey involving the optimal media mix of CTV, connected radio, and banner ads designed to achieve the lowest cost-per-arrival. 
  • Mapped audiences to include customers "in-market" and actively looking at competing brands or on location at competing dealerships.
  • Deterministically tracked foot traffic data and optimized towards the lowest CPA.
  • Reinforced brand recognition using retargeting tactics across all consumer devices (mobile, Smart TV, laptop).

THE RESULTS - TIMELINE 30 DAYS

  • Average blended cost per arrival across 10 dealerships - $63
  • Drove over 20,000 website visits to dealer sites

Key Achievements

1500%


quarter over quarter
campaign growth

$63


Blended CPA

20,000+


Website visits

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