National bottled water company launches 1st ever connected TV campaign with online/offline attribution, and sees 42% lift in sales.
Bottled water is a highly competitive industry, where retail sales drive revenue. Unfortunately, tracking the success of broadcast TV and radio campaigns can be problematic, and many consumers have "cut the cord" moving into connected TV.
Using our best in class audience data and attribution capabilities we made sure ads were getting in front of the right audience. Using our deterministic attribution data we were able to not only track our results but make actionable optimizations to improve CPA.
Target Market Lift of